Product Marketing Manager

Job description

We’re building a better world. Want to help?

Are you looking for a role that will challenge you, enable you to make an impact, and grow with a fast-moving international business that’s playing a key role in turning corporate-transparency dreams into reality?

As Product-Marketing Manager you will get to plan and drive compelling initiatives that bring our unique data products to life in the service of helping our customers build world-class intelligence and decision-support solutions fit for today’s global digital economy.

About us

We believe that any good future requires genuine corporate transparency. It enables citizens, companies, governments and others to gain clearer insights and make better choices about the businesses that serve them. It throttles crime, helps protect workers and our environment. It oils the wheels of prosperity, fairness and sustainability.

OpenCorporates was conceived to drive that change. We’ve worked with bodies like the World Bank and the G20 to spearhead initiatives such as the Open Company Data Index and the creation of the Global Legal Entity Identifier Foundation (GLEIF). Our expertise has shaped how the US Federal Government procures services; we have advised the European Commission on the EU Open Data Directive; and we were instrumental in the UK Companies House opening access to their company data.

And then there’s the OpenCorporates data-as-a-service (DaaS) platform.

Offering the largest open database of companies in the world, the platform dynamically captures and curates the records of over 200 million companies from 140 jurisdictions. This openly available information is the foundation to sourcing, risk, compliance, and investigations processes for organisations around the world — large and small, public and private.

But we’ve just got started. We’re aiming to become the world’s go-to source of foundational company data.

Requirements

This is where you come in

As part of OpenCorporates’ Marketing team, you will be responsible for the positioning, go-to-market strategy, sales enablement, and ongoing demand for the OpenCorporates platform and data products.

You will collaborate with Product, Sales and Marketing to advance the platform, working on strategy and execution for our self-service and enterprise offerings, and product-led growth (PLG).

In this role, you’ll get to:

  • Create and orchestrate launch plans that bring tailored product propositions to new and existing customers using relevant and effective channels and communications

  • Craft and execute differentiated and world-class positioning and messaging for our offerings

  • Work with Product and other functions to execute best-practice PLG-based customer acquisition

  • Work with product and go-to-market leadership to present and gain buy-in for product launches, packaging, and timing

  • Enable prospects, Sales and technology partners with world-class internal and external content — demos, decks, comparisons, data insights — that deliver low-friction buyer journeys

  • Develop a competitive-information framework that adds material value to our planning and sales efforts


We are looking for people who:

  • Have at least 5 years experience (or equivalent) as a product marketer

  • At least 3 years experience working for businesses supplying company data at scale

  • Have a track record of creating and executing innovative, impactful go-to-market tactics

  • Have successfully delivered product-led growth strategies — or can demonstrate success in the essential skills to do so

  • Are skilled storytellers able to develop strong product narratives for various personas

  • Can interpret usage data or market research to make decisions

  • Excel at collaborating across teams to achieve shared goals

  • Can manage complexity well and are adaptable to change

  • Have a positive mindset and high personal accountability